Content Works Vermont, a dynamic search engine optimization company led by Sasha Weilbaker, isn't your average wordsmith. She helps businesses navigate the ever-evolving landscape of digital marketing, ensuring their voices are heard loud and clear.
Year
Concentration
Client
2024
Print, Illustration
Sasha Weilbaker
The SEO world is a competitive space, filled with agencies that all promise the same thing: increased visibility and online success. ContentWorksVT needed illustrations that reflected their unique approach – one that was both professional yet approachable, playful but also results oriented.
Along with the business card designs, a set of custom illustrations and icons were created for use across various platforms, including their website and social media channels. These visuals introduced a touch of vibrancy and individuality, further differentiating Content Works Vermont from the competition.
The impact of well-rounded illustrations extends beyond visuals. The playful energy of the word search business card translates to Content Works Vermont's website tone. While the illustrations, icons, and business cards as a whole are a testament to the power of standing out in a crowded marketplace. The new visual language reflects ContentWorkVT's expertise, personality, and unwavering dedication to their clients' digital success.
Two distinct business card designs were developed. One offered a classic and sophisticated look (below), ideal for a professional first impression. The other card embraced a playful twist (above), a word search puzzle revealing the phrase "SEO Focused Digital Marketing Agency". This playful approach perfectly captured ContentWorksVT's ability to blend expertise with a touch of personality.
The illustration was versioned out for multiple sizes and use cases, from social media backgrounds and posts, to a LinkedIn cover and email header.
And finally, icons were pulled from the illustration to be used across ContentWorksVT's website and social media.
