The design bursts with colorways and options, reflecting the energy and enthusiasm of the Half Full Livin' design. Along with a strong and simple illustration, smaller elements were incorporated for emphasis - helping to create an illustration style library to be versioned across secondary marks.
The Half Full Livin' merch project is a perfect example of how branding can be used to spread positivity and connect with customers on an emotional level.
A snapshot of the colorways provided. The illustration was simple enough to be used as a single colorway, but also to allow fun options to be versioned for multiple colors. Allowing people to choose exactly the look they wanted.
The shirts were screenprinted onto a light teal shirt that featured a variation of the simplest colorway.
The earthy color palette (below) was another crowd favorite.
A pattern was developed for use on tissue papers and any other supportive brand assets that were to be created for the launch of Philly Fair Trade's new merch line.
And finally, social launch posts were created to help Philly Fair Trade Roaster's promote their new merch line and get customers psyched for their new products.
