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Hey there! I’m Sophia, the creative behind Freehouse.
I started this studio in 2024 after spending five years working across in-house, agency, and freelance roles - often juggling more than one at a time. Along the way, I sharpened my instincts, learned how to collaborate with all kinds of creative teams, and eventually carved out a space of my own.
Through Freehouse, I help brands show up with personality and purpose - whether that’s through brand identities, websites, or illustrations that help tell their story. I’m especially drawn to working with outdoor-minded organizations, as well as brands inspired by the natural world. I love projects where design helps bring people closer to the outdoors, whether through education, access, or inspiration.
My work is influenced by the clean lines and bold energy of mid-century design, paired with a lifelong connection to being outside. I grew up hiking, exploring, and spending time outdoors, and it’s always been where I feel most grounded. That sense of care and curiosity carries into how I approach my work - collaboratively, intentionally, and focused on creating things that feel expressive and built to last.


If you’re a passionate startup, a fellow creative, or an organization doing good for the planet, I’d love to help bring your ideas to life with design that’s both strategic and expressive.
And when I’m not behind the screen, you’ll probably find me longboarding down a sunny path, wandering a new hiking trail, or road-tripping somewhere with snacks and a sketchbook in hand.
Kick things off by sharing your wildest design dreams and goals. Fill out the form below – we'll collaborate to bring your vision to life!
Smoke signal received! Ready to chat? Let's hop on a call to uncover the details and iron out the specifics, ensuring your project launches smoothly.
Hold onto your hat! I'll take everything we learned and craft design concepts, refining them until we've created something you love.
